10 Ways Tablet Ordering Improves The Restaurant Experience
It has become more important than ever to focus on customer demands and meet their needs for ease, safety, and convenience. Tablet ordering provides a host of benefits that can set your restaurant apart from the competition. Here we take a look at ten ways tablet ordering improves the restaurant experience.
Pay At The Table Or Curbside
The ability for customers to pay at the table or curbside using a tablet dramatically increases the efficiency of collecting payments and is something guests have come to expect.
Increase Table Turns
The faster your restaurant can turn tables, the more guests you’ll serve and profits you’ll make. Taking orders and payments through a tablet eliminates several time-consuming steps.
Increase Average Order
Guests won’t have a server in front of them waiting for an order and don’t need to wait for one to purchase additional items, which can significantly increase the average order. You also have the ability to list detailed descriptions and images to entice them to purchase more.
Save Trips Required By Servers
Since guests will be able to place their initial and any subsequent orders, the waitstaff will only really need to run food. Add in the ability to pay at the table, and that significantly cuts down the number of table trips your servers will need to make.
Reduce Wait Time For Tables
Since guests don’t need to wait for a server, their orders are transmitted directly from the tablet to your kitchen, ensuring accuracy and speed of service. They also don’t have to wait for a server to go back and forth with a credit card, saving even more time.
Increase Customer Satisfaction
With the added speed and convenience that tablet order provides there is a significant positive impact on the customer experience. Waiting for food and servers are among the top complaints on review sites. Tablet ordering can help to eliminate that.
Spend Quality Time With Customers
Since servers will be a little more freed up from taking orders and payments, they will have time to build rapport with your guests and help to develop repeat business. They can also make a bigger push for upsell items and other promotions.
Suggestive Selling
Tablets have the ability to store customer information and place upsell items in front of them that fit what they’re currently ordering or based on past visits. Suggestive selling has the potential to increase average order size without any server interaction significantly.
Protect Customer Credit Card Info
Since customers are able to pay through a secure system right at the table, their card is never out of their site. This is particularly important if your restaurant entertains guests from European countries, as this practice is not the norm across the Atlantic.
Sell Gift Cards At The Table
Gift cards are a great way to expand your customer base and help to generate repeat business. Making them available for purchase through your tablet can increase sales without your servers having what at times can be an uncomfortable upsell conversation.
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