How Restaurant Ordering And Payment Has Changed
Meeting restaurant customer demands in the is day and age requires an investment in technology. The simple act of placing an order and making a payment needs to be convenient and efficient to meet the needs of your guests, improve operational efficiency and increase profits. Here we take a look at how restaurant ordering has changed and the technology needed to ensure your restaurant remains on the cutting edge.
Online Ordering And Mobile Apps
The use of online ordering and mobile apps provides many benefits to both restaurant owners and their customers. Guests get to avoid lengthy lines at quick-service restaurants and can easily place an order for pick-up or deliver from any place at any time. They have the convenience of using a variety of payment methods, and pricing can be clearly outlined for increased transparency. Loyalty rewards programs can be easily integrated with these systems, saving your guests money and help to develop repeat business.
Customers also tend to spend more money when placing an order through an online order site or mobile app. Since they have unlimited time to decide and no one is in line behind them, there is no pressure to make a quick decision, giving them time to peruse your menu at their leisure. You also have the ability to place ads and suggest upsells that are related to their current order and even previous purchases. Cash flow can be easily tracked, integrated through your POS system, and communicated directly to your accounting software.
Pay At The Table Kiosks, Tablets, And Handheld POS
Offering guests the ability to pay at the table has become essential in the restaurant industry and can improve many aspects of your business. Customers are able to place an order and make a payment without waiting for a server, which not only enhances customer satisfaction it helps increase table turns. Pay-at-the-table devices also cut the guesswork out of tipping and can help your waitstaff improve their average gratuity.
Payments are also more secure as guests do not need to hand their card over to another person, which is actually unheard of in many other countries. Kiosks and tablets also include additional functionality such as customer surveys, suggestive selling, and the ability to advertise upcoming specials or events. This can improve your marketing efforts and increase profits. It also allows guests to give detailed feedback, giving you insights into how to better serve your customers.
