How The Right POS System Improves Restaurant Marketing
Marketing is not always a top priority of restaurant owners, but that doesn’t make it any less important. Investing in campaigns and promotional activities is a must to continue to draw in new customers. Having the right POS system can make focusing your marketing efforts on the right audience much easier and even automate many tasks.
Suggestive Selling
Marketing isn’t just about getting a guest in the door. It also pertains to increasing your average order size. Suggestive selling within your POS system puts potential upsells in front of your customers based on their current order. This allows guests to pick perfect pairings to their meal without the need to scour your menu. It can also help you promote new items and specials, helping you to clear inventory and move the items you need to sell immediately.
Customer Rewards Program
A well-thought-out customer rewards program can significantly increase loyalty and get guests to visit your restaurant or online ordering site more often. When a rewards program is integrated with your POS system, it allows you to put real-time suggestions in front of your customer based on their previous purchases. It will also let them know which rewards they will gain from a current order and what they can be used for.
Gift Cards
Gift cards can be used in a variety of ways to draw in new customers and encourage loyalty. With the right POS system, gift cards can be purchased at the table or online, allowing guests to make an impulse decision to do so. If a guest is checking out after a great meal, they may be inclined to purchase a gift card for a friend so they can try your restaurant. Gift cards can also be given away as a reward for purchasing a specific item or amount.
Capture Customer Data
The ability to capture customer data can help provide you valuable insights that can be used to develop future promotions and marketing campaigns. The more you know about your customer base, the better you will be able to market to them and others within your target audience. Data points such as geographic location, items ordered, order amount, order frequency, and the number of guests per party can all help to mold future marketing efforts.
InTouchPOS software applications provide you with the tools necessary to operate a quick service or table service restaurant efficiently. Click below to schedule your free demo!
