Key Features Of A Restaurant Mobile App
Offering online ordering and being available on third-party delivery sites is a necessity, but you will find even greater success if you invest in your own restaurant mobile app. They offer the convenience that customers demand and can greatly enhance your profitability. A mobile app can set your restaurant apart and keep customers from being distracted by other business online. The key to success is offering the right capabilities with a user-friendly experience. Here we take a look at six key features of a restaurant mobile app.
Customer Loyalty Program
Offering customer rewards is a great way to generate repeat business and provide value to your customers. Integrating your loyalty program with your app allows users to easily track and use their benefits. The easier it is for customers to redeem their rewards, the more likely they are to use them. You can offer rewards for a certain purchase amount, for trying new menu items and for giving repeat business. You can also offer bonuses for certain events and holidays.
Detailed Menu
Digital channels offer restaurant owners the ability to include high-quality images and detailed descriptions of each of their dishes without making their menu too long. You should be able to click on each dish and see an image along with a description. Since this doesn’t add to the length of your menu, you can talk about the ingredients used and give a story about the origins of the dish. This can get customers to try new dishes and increase your average order.
Easy Ordering Process
The act of placing an order should be as simple as possible. There should be very few steps between accessing your menu and completing an order. You should also include an option to place a previous order and one touch ordering for specials. Instructions for adding items to their cart, making alterations and making a payment should be clear and concise. Delivery tracking is also an important feature customers have come to expect.
Payment Options
Your app should allow for a wide variety of payment options to accommodate the preferences of your guests. All of the major credit cards as well as PayPal and Apple Pay should offered as options to ensure you’re not losing business over payment method. The ability to store payment options and making it clear how to use rewards points and coupon codes are also important considerations.
POS Integration
Your app should integrate directly with your POS system to ensure accuracy and proper tracking. This allows you to easily see what type of revenue your app is generating and instantly alerts your team when an order has been placed. Ensuring speed and accuracy of orders is essential to the success of your app and integrating with your POS system is the best way to accomplish this.
Suggestive Selling
The ability to suggest upsells and pairings for particular dishes can greatly increase your average order size and encourage guests to try new menu items. A mobile app allows you to track a customer’s order history, which helps you place suggestions in front of them before even adding anything to their cart. Suggestive selling can significantly improve your marketing efforts without the need to pay a staff member.
InTouchPOS offers ready to use ordering apps for online ordering, delivery and curbside pickup. Click below to schedule your free demo today!
